Tue, 06 Dec 2011 21:00
A Good Record Company Knows It's Fans
When you work in a record company and you sign new artists, you always have to think about people that buy your records. You have to have a target audience, you have to know what they like and you have to know how to sell something to them.
Not only do you have to know who they are, you have to know what they are about, if they are single or taken, if they are into pop culture or if they are alternative...It all matters. We have a lot of Filipino singles that listen to our records, and we like to make them happy with our quality musical recordings.
But what you have to know about your audience is that they are not the same. You cannot generalize and you have to be open to other music tastes too.
Even though we have a lot of amazing Filipino singles that like our label, we also have other races and nationalities that love this music too. The great thing about working at a record company like this one is that you get a chance to meet all kinds of unique people and find out how your work is affecting their lives.
